Bringing together current & emerging leaders from across North America – working towards a better future for our communities.

Our aim is simple – to help you move the needle and improve your community. How? By bringing you the people doing it best. We’ve assembled a roster of presenters who have recent, practical experience in modern methods of building successful advocacy initiatives in business, politics, public policy, and the social sector. Each and every speaker has contributed to challenging and shaping public opinions about important issues in our communities.

ADVOCATE! 2019 took place at Calgary’s renowned Central Library, named by the New York Times as one of 52 Places to Go in the World in 2019 and one of Time's Greatest Places 2019.


ADVOCATE! 2019 featured 18 expert speakers and panelists from across North America.

Attendees experienced a full day of presentations and panel discussions - leading to both creative inspiration and actionable insights. Watch this page for details about what to expect in 2020. In the meantime, learn about 2019 speakers below.


Ticket info available soon ADVOCATE! 2019 sold out in advance. Join our email list to be notified when tickets for ADVOCATE! 2020 are released.


Calgary Central Library
800 3 St SE, Calgary, Alberta
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Why attend the ADVOCATE! Conference?

ADVOCATE! is a one-day conference on the state of the union of advocacy.

Whether you are a non-profit executive, a stakeholder or public / government relations professional, serve on or lead a marketing team, or help a suite of clients at an agency, ADVOCATE! is right for you.

Here are five reasons we think you should attend:

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Develop your organization's advocacy voice

Learn how to do it effectively for the audiences that matter - including media, government, clients, and shareholders/stakeholders.

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Learn from the game tape

Learn from successful brands, political campaigns, advocacy efforts, and non-profit campaigns -- how they have succeeded, what they did, and how they made their communities better.

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Learn from the best

Our speakers are all practitioners, not motivational speakers. That means, they are not just pontificating on stage, they are talking about real lessons, real truths, and the real practicalities of how to advocate and drive meaningful change in your community.

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The best strategies, the best tools

Advocacy is quickly growing, but that means it is also quickly changing. ADVOCATE! will ensure you have a keen understanding of the best emerging strategies, tools, and organizing principles.

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Learn from each other

ADVOCATE! will allow for tons of time for you to get to know your fellow attendees, learn from them, get inspired, and establish contacts for your work going forward.

Put simply, ADVOCATE! will arm you with the right strategies, tools, and contacts needed to enhance and inspire your (and your organization’s) advocacy actions. We hope to see you in November!

Convince Your Boss

Who Should Attend?

ADVOCATE! brings together people working to improve their communities in roles like:

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  • Nonprofit & for-profit founders/leaders
  • Community organizing
  • Public policy development
  • Public relations
  • Government relations
  • Cause marketing
  • Political organizing
  • Digital marketing
  • Communications

Wondering if you’re right for the ADVOCATE! Conference?

You definitely are if: you’re driven; keen to know how others have achieved success; want to know the best tools, technologies and strategies available; and most importantly, you’re passionate about your cause and your community.

Transportation & Accommodations

The brand new Alt Hotel East Village, located a short walk from Calgary Central Library, is offering ADVOCATE! 2019 guests a special room rate of just $119/night. To book your room, call 587.441.6635 or 1.833.258.6635 and mention Group Reservation ID: ADVOCATE 2019. Book by October 1, 2019 to take advantage of the group rate.

WestJet is also offering guests 5% off Econo and 10% off EconoFlex and Premium fares for travel within Canada and 2% off Econo, 5% off EconoFlex and 10% off Premium base fares for guests travelling Trans-border into and out of Calgary, Alberta. To take advantage of this offer, visit www.westjet.com/conventions to make a booking online. Use code: 166BP28

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Our ADVOCATE! 2019 Sponsors